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I watched my family die: Shatila refugees’ suffering laid bare

Conflict and arms

One of the great entrepreneurs of the 20 th century, Ingvar Kamprad, the founder of IKEA, passed away today. As Reuters pointed out in its short biography, Kamprad made a store — as a teen intellect you — that today has more than 400 places, revenues of $62 billion, and a cultural ubiquity that very few consumer products could ever hope to attain.

Having spoke the IKEA story over the years and in various forms, there are just so many lessons to take from the one-time startup turned corporate behemoth.

The biggest innovation that Kamprad discovered was that buyer annoyance could be massively lucrative. As Youngme Moon, a business prof at Harvard Business School, wrote in her volume Different ( my TechCrunch review here ): “Most world brands build their reputations around a fixed of positives–the good things they do for their patrons. What’s plotting about IKEA is that it has consciously constructed its reputation around a specify of negatives–the service factors it has purposely chosen to withhold from its customers.”

IKEA is quite literally the antithesis of the view that the consumer is always right.

Kamprad be understood that furniture is likely to be “flat-packed” to massively reduce the cost of shipping and transport, which at the time were among the product’s largest expenditure motorists. Table legs are unwieldy, so why not just take them off?

Except , now every customer buying furniture would have to assemble it. In the case of complicated furniture pieces like armoires, there can easily be fifty or more steps involved in the construction of the piece, with further instructions steer that remains as baffling as ever at all the key steps.

Yet consumers adore it, so much so that researchers have actually studied the effect of consumers investing their own labor into a product as The Ikea Effect . What researchers have found is that consumers enjoy products far more when they complete the general assembly themselves, because the labor we invest makes it seem as though the product is ours. Irrational, yes, but that predictable enjoy ensured that consumers repeatedly flocked to IKEA stores.

Indeed, that investment of labor is so key to the label that IKEA has famously withstood constructing out a bringing and facility crew a la Geek Squad to continue to force customers to build their furniture( or at least switch to TaskRabbit ).

Flat-packing was barely the only inconvenience that IKEA generated though. It purposely constructed big-box warehouses to sell its products on the outskirts of metropolitans near major ports or transportation hubs — improving logistics while cutting costs due to cheaper leases and larger scale.

Kamprad and his crew is aware of the fact that with the highest price and product concoction, buyers would drive to IKEA as a destination shopping suffer — they had to delivering their cars anyway of course to bring their purchases home. The team also understood that unlike a grocery store, furniture patronize is no longer an daily or weekly happen, and so people tended to invest significant period at the store when they ultimately did make the journey. That’s one of the reasons that IKEA has restaurants serving those scrumptious Swedish meatballs. The more day consumers spent in the storage, the more they invested with their wallets.

And when they did open their wallets, they were able to buy more and more furniture over the years as the company grew in magnitude. IKEA’s product lines rarely shift, and so the company can fine-tune the production of each product to decrease expense. As FiveThirtyEight analyzed, the Poang chair’s price has decreased from $ 300 at its launch in the late 1980 s to just $79 today, inflation adjusted .

Finally, and not to be underestimated, Kamprad was known that furniture didn’t have to be like a family heirloom passed down from generation to generation. He might have just gotten the timing right, but the latter half of the 20 th century ensure some of the first evidence that workers would actively move between metropolitans to attempt the best employ. IKEA wasn’t furniture you shipped across the country, it was furniture you dumped and bought brand-new again. Environmentally devastating perhaps, but efficient and easier for newly mobile young people.

There is more to the story of IKEA of course, and Kamprad has received his fair share of criticism around early youth activities as a member of a far-right nationalist group and his resistance to paying taxes.

What’s a chagrin though is how many founders have never learned the narratives and the lessons of the company and its success. Kamprad is hardly a household name, anymore than James Sinegal( founder of Costco) or John Mackey( founder of Whole Foods, who might be a bit more familiar to Austin-based entrepreneurs ). At times in the tech startup world, we can be so constrict in our explanation of a startup and of entrepreneurship, that the kind of founders who have done things in other industries or simply in very different ways don’t even register on our scopes.

Yes, Larry and Sergey, Steve, and Elon are all important in the annals of our industry. But ultimately we are in the debt of several hundred of founders who have been brilliant in their own paths. In Ingvar Kamprad’s happen, let’s try to expand our vernacular to encompass more startups, and celebrate the kind of original believe that has totally reshaped our world.

Cartoonist Ella Baron travelled to Shatila refugee camp in Beirut, Lebanon, to hear the stories of women at Mdecins Sans Frontires womens health clinic

Conflict and arms

Located on one square kilometre in center Beirut, Shatila is home to an estimated 14,000 people, although the real number may be more than twice that. The camp is not policed by the Lebanese authorities and most residents have limited access to dwelling, hire, electricity and water. Established in 1949 to accommodate Palestinian refugees, Shatila now has a population that is more than half Syrian.

Syrian refugees striving mental health services from Medecins Sans Frontieres( MSF) in Shatila are sustaining less from the acute trauma of campaign than from shifts in family dynamics and relationships caused by their displacement.

MSF has encountered an increasing number of Syrian women who have suffered domestic and forms of sexual violence. Corroborated by counsellors, they told their tales, bearing witness to the psychological and emotional challenges that women in their community face and overcome. We hear first from a midwife, and then from several of the women and their counsellors.

‘I want to look like a madam !’

” Is it a son or a girl ?’ This is the first question at every ultrasound. If a lady is expecting a girl it may cause strain with their own families, so we ever say we don’t know. I tell her our priority is the health of the baby; I depict her its torso, point out the paws, hand, face; I let her listen to its heart. I still feel joy each time I deliver a baby, but it can be very hard. Formerly, I assured a Syrian refugee aged 12 pregnant with her second baby. It is normal for them to become fathers very young. Here is D , now 16, even married Syria at 14; this is her first baby, a girl. When you draw me, don’t glean me in these baggy trousers. I want to look like a madam! ( MSF midwife )

An

‘Vendors give meat in return for sex’

A good recollection of Syria? The nighttime I finished my uni exams. We all went to the public park to have a BBQ and cold. Look, I have photos, I can show you. Here in Lebanon, the best times here have also been in the park when my husband and I take most children there to play. But this rarely happens as I can’t go out unaccompanied, and my husband must look for study. Most days I just stay in the room with “their childrens”. It’s been almost five weeks since my last day out. When we don’t have enough fund for meat, I’ll go to the market in the night to collect veggies from the bins. The dealers often offer fresh food in exchange for sex. But I won’t do that. I may have nothing here, but back home I was decent and respected; I had a position, a good residence, neighbours, friends. It’s hard to accept that life is gone. (< em >< strong> Syrian refugee )

An

I remind her she is resilient. I say it will be like jumping into sea: the coldnes of this new hostile situation shocks at first but, gradually, you develop accustomed to the pain until it is easier to bear. Good memories prolong us when things are hard. I say to dedicate a specific time every day to remember the places and people you have lost: to be considered them, to look at photos. But in order to be allowed to induce the best possible use of the present working, it was essential to to accept the reality that you cannot “il be going back” to the past. (< em >< strong> MSF counsellor )

An

‘She was having terrifying flashbacks’

Metaphors can seem reductive, but I do think they can help us to process by thinking about things in a different space. Sometimes I say that coming to words with trauma is like opening a jam-packed wardrobe. When you open the door a tangled mess runs out at you; it is necessary sort through it before it can be carefully folded away. M was imprisoned for a few months in an Isis camp. She told me how she saw many terrifying things: people being slaughtered, wives being raped. She was pregnant and, after three days of neglecting the labour pains, they took her to an Isis hospital. In ordering to force her to give soon, they thump her and they even lied and said her unborn child was already dead. “Shes lost” that child, but when she came to MSF, she was pregnant again. She was having terrifying flashbacks of the previous give and was convinced that this pregnancy would be the same. I had to help her to see the things she feared were now in her past. We showed her many births here, so she could accept that this is not like the Isis hospital and our doctors will be kind. In the end, M gave a healthy babe naturally. (< em >< strong> MSF counsellor )

‘I watched my family die and could do nothing’

When the bomb fell on our dwelling, it trapped my legs. I couldn’t do anything; I watched their own families die in front of my eyes. My mother, sister, my two children, expiring and I did nothing. Even before the crisis, financially we were not comfy. So they never had what they needed, I could never give them what the hell is deserved. (< em >< strong> Syrian refugee )

An

I trying to look out for T to let go of this remorse, be noted that their own families would understand she did everything she could. We’re still working on the distinction between forgetting and moving on. She now has another son and she said to me that God had given her back some of what “shes lost”. (< em >< strong> MSF counsellor )

‘My employer raped me every day for five months’

There are 11 in my family, so I was sent out to work at the age of 13. I worked in a warehouse just outside Shatila, sorting clothes. My employer was a 45 -year-old man. One nighttime when I was working alone, he raped me. This became a pattern. He raped me every day for five months. I could not say anything because I didn’t want my family to suffer the scandal. But, eventually, my older sister noticed the bruises and I told her everything. She brought me to MSF. (< em >< strong> Syrian refugee )

An

When N came to MSF we discovered that she was pregnant. With her sister’s substantiate she decided to have a late abortion, at great personal hazard. This is such a common tale. Rape victims stay silent because of the social taboo about such things. If a pregnancy results from the rape they were able attempt to terminate it secretly themselves, with narcotics or a hard fall. If they come to us, we can offer them counselling. If they are pregnant, we can help them to leave the camp and stay in a women’s shelter where they can give birth without their community’s condemnation. The humen involved in these rapes are never penalise, they never get what they deserve. (< em >< strong> MSF counsellor )

‘They took my daughter’

My six-year-old daughter was kidnapped on her direction back from the camp kindergarten. My partner is in prison for obligation, so I have to raise their own children alone. I don’t have time to walk them residence from school. Two sons, 18 and 16, approached her and said that if she came with them they would dedicate her some fund and sugaries. They took her to an vacated construct, took off her clothes and depicted her porn movies. She’s not going to get back to the style she was. She gets stressed whenever she sees little sons. She throws her toy, moves to her bed, covers her face and tells me she wants to sleep. (< em >< strong> Syrian refugee )

An

We watch these things often in the camp, and I’ve heard this happens not just to young girls, but likewise to boys. Today we had another six-year-old girl brought to us. She was raped by a 50 -year-old man. There had been some kind of piercing and he told her that, if she comes back the next day, she will get some sweets. And for all that we appreciate, there are many, many, many cases that never reach us. The worst things happen behind closed doors. (< em >< strong> MSF counsellor )

‘If Isis humen realise a beautiful lady, they are able to rape her’

When the campaign started, I wanted to join my husband in Lebanon. But I became trapped in a refugee camp in Syria. If Isis guys assured a beautiful female there, they are able to take her and rape her. So I was very afraid and spent one month hiding in the tent all day and all night. When I eventually arrived at Shatila, my husband no longer trusted me. He knew that many females were raped and so he was asking many questions about how I managed to come here safely. When he realised that I had been faithful to him, we could be a family again. He still gets angry speedily, but he says it is not my fault. It’s only because he is frustrated at developments in the situation here. I have three children now. This babe is only 20 periods old. I am content to simply be with my family and feel safe- but I crave my children to have opportunities of more. (< em >< strong> Syrian refugee )

An

It is difficult to treat a sickness of the spirit when you cannot change the conditions that are causing it. Even just to operate in here can be difficult. When I need a break from it all, I come up to the terrace on the roof of our clinic. Look there, you hear what was like rip lines down the buildings? This is from their water tanks, because the only wells there are salty. And you can see how many dovecots and fowls- people feed them! Strange, when they themselves have so little. But perhaps they find in this a form of liberty. (< em >< strong> MSF counsellor )

Read more: https :// www.theguardian.com/ global-development/ 2018/ oct/ 04/ shatila-beirut-lebanon-syrian-refugees-suffering-laid-bare