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Drinking outside the box: Is bag-in-box wine back? – BBC News

Image copyright Reuters Image caption Amazon says its sale of boxed wine in June and July are up 212% year-on-year in the UK

Supermarkets have reported a surge in sale of bag-in-box wine. Is its popularity back for good?

It has long been be considered a cheaper – and not necessarily nicer – alternative to bottled wine.

But it seems bag-in-box vino is gradually shedding its image as cheap plonk and becoming the drink of choice for many, according to recent marketings figures.

The packaging – developed by Australian winemaker Tom Angove in the 1960 s – consists of a plastic bladder encased in a cardboard box. The beverage is poured from a plastic tap.

Amazon began selling boxed wine in 2015. It mentions marketings in June and July are up 212% year-on-year in the UK.